Do we take good care of Europe’s image? And how can cities contribute to and benefit from it? Cities play a crucial role when it comes to strengthening Europe and its image. European cities are inextricably linked with Europe itself. Cities contribute to Europe’s profile, and can make use of it as an asset.

We simply wanted to share some observations, because we feel the topic of Europe’s image deserves our full attention. It’s something we should care about, as we’re all in it together and we would probably prefer our continent to have a good image rather than one that’s just so-so! The images of cities and countries receive a great deal of attention and are carefully managed – perhaps it’s time we did the same for Europe?

This online edition of a compact booklet is the result of our passion for Europe, combined with our passion for place branding.